The ROI of Thought Leadership (2025) delivers a data-driven calculation showing that thought leadership generates 156% ROI and influences $265 billion in global spending annually. You'll get practical frameworks to quantify, improve, and maximize returns from your organization's thought leadership investments.
About the authors
Cindy Anderson is Senior Vice President of IBM's Institute for Business Value where she drives research that shapes C-suite decisions worldwide. A recognized thought leadership strategist, she translates complex business and technology trends into actionable insights for executives. Her work has been featured in Harvard Business Review, Forbes, and The Wall Street Journal, helping organizations navigate digital transformation with data-driven confidence.
Anthony Marshall brings over two decades of strategic intelligence expertise to his role as Partner and Research Director at IBM's Institute for Business Value. He has pioneered groundbreaking studies on AI adoption, sustainability transformation, and competitive strategy that influence billions in executive spending decisions annually. A sought-after advisor to Fortune 500 leadership teams, Anthony combines analytical rigor with storytelling to make emerging business trends accessible and actionable.
Discover your thought leadership archetype and skyrocket your ROI.
Ever wondered if your thought leadership efforts are just a cost center? The data might surprise you.
Thought leadership has evolved far beyond a trendy catchphrase. It's now a proven business approach delivering quantifiable returns.
By creating top-quality, standout content and strategically distributing it, you can influence executive decisions and tap into the $265 billion that business leaders spend annually based on thought leadership insights.
In this guide, you'll learn how to:
Measure the exact ROI of your thought leadership efforts
Identify your organization's unique archetype and strengths
Transform thought leadership from a cost center into a revenue driver
The potential? Outperforming traditional marketing by up to 1,600 percent.
Sound intriguing? Let's dive in.
Listen to this episode with a 7-day free trial
Subscribe to The Book Summaries to listen to this post and get 7 days of free access to the full post archives.
