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The Illusion of Innovation
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The Illusion of Innovation

Escape Efficiency and Unleash Radical Progress

The $70 Billion Problem Nobody Talks About

Last year, Fortune 500 companies spent over $70 billion on innovation initiatives. Most of it went nowhere.

Not because the ideas were bad. Not because the people weren't smart. But because these companies have perfected the art of looking innovative while actually standing still. They've created elaborate theate…

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