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# Proximity
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# Proximity

Just-In-Time Breakthroughs to Transform Business and Life

The age of instant fulfillment

Last Tuesday, Sarah designed custom sneakers at 9 AM—choosing recycled ocean plastic for the sole, her grandmother's favorite shade of teal for the trim, and her dog's paw print as the logo. By lunch, a workshop four blocks away had printed, assembled, and delivered them to her Brooklyn apartment. No warehouses stacked with…

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