Start With Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
This 2009 book digs into a crucial question: What sets some organizations and individuals apart as more innovative, influential, and successful than the rest? Drawing from Simon Sinek's viral TED talk, these chapters unpack the secret sauce. As Sinek's examples illustrate, it all boils down to focusing on the 'why' instead of the 'what'.
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