Pioneers
Eight Principles of Business Longevity from Immigrant Entrepreneurs
Neri Karra Sillaman (2025)
Immigrant founders appear everywhere in the business press, from Fortune 500 boardrooms to pop-up food stalls that grow into international chains. Pioneers asks why so many of their firms outlast better-funded rivals and distils the answer into eight principles. This expanded summary explores five of those principles in depth, …
