Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr

OKRs can revolutionize the way your organization sets, tracks, and achieves its goals, bringing a culture of accountability, transparency, and high performance.

You will learn

• Learn how to set objectives that focus your organization on what truly matters.

• Discover how transparency in goals fosters collaboration across departments.

• Understand how to apply continuous tracking and performance management to ensure sustained progress.

• Learn how to inspire teams to take on ambitious, stretch goals that drive innovation and long-term success.

Who is it for

• Leaders looking to align teams and measure results effectively.

• Organizations aiming to enhance performance through transparent goal-setting.

• Teams seeking to adopt a growth mindset and focus on clear, measurable objectives.

Summary

John Doerr’s “Measure What Matters” is a comprehensive guide to implementing Objectives and Key Results (OKRs), a goal-setting system used by companies like Google, Intel, and the Gates Foundation. The OKR methodology drives success by ensuring teams focus on what truly matters, measure progress transparently, and aim for stretch goals that push boundaries.